Core Web Vitals Optimization
We audit and optimize your website Core Web Vitals (LCP, INP, CLS) to improve your Google rankings, reduce bounce rate, and increase conversions. Google has used these metrics as a ranking factor since 2021, so a slow site loses not only users but also search positions. Our process includes a thorough analysis with Lighthouse, WebPageTest, and Chrome UX Report (CrUX), followed by a prioritized optimization roadmap. We work on images, JavaScript, CSS, fonts, caching, lazy loading, and server architecture to achieve measurable improvements.
Benefits
Direct improvement in Google ranking: Core Web Vitals are a confirmed ranking factor
Reduced bounce rate: every 100ms LCP improvement reduces bounce by up to 7%
Increased conversions: faster sites generate more sales, form completions, and engagement
Detailed before/after report with real field data (CrUX) and lab data (Lighthouse)
Image optimization: WebP/AVIF conversion, lazy loading, responsive dimensions
Unnecessary JavaScript reduction: code splitting, tree shaking, and deferred loading
Deliverables
- Complete Core Web Vitals audit with Lighthouse, WebPageTest, and CrUX
- Prioritized roadmap with estimated impact of each optimization
- Implementation of all agreed optimizations
- Image optimization: modern formats (WebP/AVIF), responsive sizing, and lazy loading
- JavaScript and CSS optimization: code splitting, minification, and deferred loading
- Cache and CDN configuration for maximum performance
- Final comparative before/after report with real metrics
Frequently Asked Questions
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